Resume
Michael Otto Coca - Ottococa1@gmail.com - www.linkedin.com/in/ottococa
EDUCATION
Brooklyn College: AA in English/Journalism
School of Visual Arts: BFA in Illustration and Advertising
Including courses in Copywriting for New Media, Web Design, and Online marketing.
SKILLS AND ABILITIES
• 6+ years copywriting and promotions experience
• Worked in concert with clients and creative team to develop, design and brand events, including printed materials, invitations, signage, press releases, web copy and programs.
• Supervised and directed 30+ person staffs in web production and project management.
• Advanced skills in all MS Office applications including advanced PowerPoint presentation design.
• Clear and concise written and oral communication skills.
• Intermediate InDesign/Photoshop skills
• Expert Internet research skills; including social networking platforms and SEO (Search Engine Optimization)
• Professional editing and proofreading skills
• Past Clients include: The Gap, Au Bon Pain, The Ellis Island Foundation; National Ethnic Coalition of Organizations; United Negro College Fund, The NY Yankee Foundation, United Way, and others
EMPLOYMENT HISTORY
January 2008 – Present
►Hemming + Gilman Event Promotions – Writer/Producer
www.hgnyc.com - 95 Madison Avenue NYC
Worked on projects for a variety of not-for-profit organizations creating:
► Portland Baroque Orchestra, Portland OR - Freelance Copywriter
• Created artist bio’s, program notes, fundraising materials, and all print materials related to their 2008-2009 fundraising drive.
• Extended editorial assignments for their Annual Report and quarterly grant writing.
January 2003 – May 2007
►New York Open Center – Promotions/Copywriter
• Developed sales materials for in-store and web use, including, 1000+ word copy for major sales initiatives and luxury travel offers.
• Developed fundraising strategies targeting the New Age/Holistic/Spa market.
• Wrote speeches for corporate president for use at fundraising events.
• Wrote copy for course descriptions, monthly flyers, radio ad copy.
May 2002 - 2003
► Muze Inc – NYC -Copywriter
• Editor of ‘Body-Mind-Spirit’ channel.
• Wrote literally hundreds of annotations, reviews, product descriptions, etc. for online use by e-commerce companies such as Amazon, eBay, B&N online, among others.
• Researched top products, interviewed authors, and developed content under strict editorial guidelines using Chicago Manual of Style.
June 2000 – September 2001
► Carpenter Group, NYC - Senior Interactive Producer
• Worked as a liaison between the design client and the back-end technical designers.
• Was responsible for listening to the client’s needs and expectations, developing solutions and receiving client feedback, with the end responsibility of having the client sign off on the project.
• Created budgets for projects and hired IT teams to implement the design/functionality.
• Worked with major content-editing partners such as Synergy and Vignette.
February 1999 – May 2000
► FortuneCity.com, NYC - Senior Producer
• Producer duties for the American site, www.fortunecity.com ,
• Was exclusively responsible for the day-to-day maintenance and product implementation of two major European community sites, www.fortunecity.de and www.fortunecity.nl.
• Created and designed site architecture for multiple registration pages and new product/site building tutorials.
September 1997 – February 1999
► Internet Tradeline Inc, NYC - Production Manager
• Managed a staff of 15, including designers, imagers and editorial associates.
• Responsible for producing 10 e-commerce enabled sites each day.
• Developed and led a formal training program for in-house sales team and clients.
• Wrote and designed employee and company procedures manuals; produced corporate editorial copy for specific sites
EDUCATION
Brooklyn College: AA in English/Journalism
School of Visual Arts: BFA in Illustration and Advertising
Including courses in Copywriting for New Media, Web Design, and Online marketing.
SKILLS AND ABILITIES
• 6+ years copywriting and promotions experience
• Worked in concert with clients and creative team to develop, design and brand events, including printed materials, invitations, signage, press releases, web copy and programs.
• Supervised and directed 30+ person staffs in web production and project management.
• Advanced skills in all MS Office applications including advanced PowerPoint presentation design.
• Clear and concise written and oral communication skills.
• Intermediate InDesign/Photoshop skills
• Expert Internet research skills; including social networking platforms and SEO (Search Engine Optimization)
• Professional editing and proofreading skills
• Past Clients include: The Gap, Au Bon Pain, The Ellis Island Foundation; National Ethnic Coalition of Organizations; United Negro College Fund, The NY Yankee Foundation, United Way, and others
EMPLOYMENT HISTORY
January 2008 – Present
►Hemming + Gilman Event Promotions – Writer/Producer
www.hgnyc.com - 95 Madison Avenue NYC
Worked on projects for a variety of not-for-profit organizations creating:
- • Award Show Gala's; including the Alzheimer's Association Rita Hayworth Gala, The NY Yankee's Homecoming Event, and dozens of other productions.(Scripts and pics in 'Multi-media' section)
- Industrial Films and Vblog segments
- Email Blasts & Web Copy
- • Invitations
- • Blog postings
- • Direct mail packaging
- • Web pop-ups • Multimedia/Video Scripts
- • Auction Catalogs
- • Business letters
- • Press Releases
- • Phone donation pitch-scripts
► Portland Baroque Orchestra, Portland OR - Freelance Copywriter
• Created artist bio’s, program notes, fundraising materials, and all print materials related to their 2008-2009 fundraising drive.
• Extended editorial assignments for their Annual Report and quarterly grant writing.
January 2003 – May 2007
►New York Open Center – Promotions/Copywriter
• Developed sales materials for in-store and web use, including, 1000+ word copy for major sales initiatives and luxury travel offers.
• Developed fundraising strategies targeting the New Age/Holistic/Spa market.
• Wrote speeches for corporate president for use at fundraising events.
• Wrote copy for course descriptions, monthly flyers, radio ad copy.
May 2002 - 2003
► Muze Inc – NYC -Copywriter
• Editor of ‘Body-Mind-Spirit’ channel.
• Wrote literally hundreds of annotations, reviews, product descriptions, etc. for online use by e-commerce companies such as Amazon, eBay, B&N online, among others.
• Researched top products, interviewed authors, and developed content under strict editorial guidelines using Chicago Manual of Style.
June 2000 – September 2001
► Carpenter Group, NYC - Senior Interactive Producer
• Worked as a liaison between the design client and the back-end technical designers.
• Was responsible for listening to the client’s needs and expectations, developing solutions and receiving client feedback, with the end responsibility of having the client sign off on the project.
• Created budgets for projects and hired IT teams to implement the design/functionality.
• Worked with major content-editing partners such as Synergy and Vignette.
February 1999 – May 2000
► FortuneCity.com, NYC - Senior Producer
• Producer duties for the American site, www.fortunecity.com ,
• Was exclusively responsible for the day-to-day maintenance and product implementation of two major European community sites, www.fortunecity.de and www.fortunecity.nl.
• Created and designed site architecture for multiple registration pages and new product/site building tutorials.
September 1997 – February 1999
► Internet Tradeline Inc, NYC - Production Manager
• Managed a staff of 15, including designers, imagers and editorial associates.
• Responsible for producing 10 e-commerce enabled sites each day.
• Developed and led a formal training program for in-house sales team and clients.
• Wrote and designed employee and company procedures manuals; produced corporate editorial copy for specific sites